Job Description

Role Summary:

The Paid Media Manager will be primarily responsible for:

• Managing programmatic and YouTube media channels across performance, brand, and originals campaigns.
• Collaborating with internal teams and external media agencies to create and execute media plans .
• Conducting media testing (including ghost bidding , GOX , and A/B testing ).

This role requires strong experience with platforms such as Google DV360 , Yahoo , The Trade Desk , and Google Ads for YouTube.

What You'll Do:

• Develop and own Programmatic and YouTube strategy aligned with subscriber acquisition , brand , and original content goals.
• Oversee daily workflow of all Programmatic and YouTube campaigns, including proposal development, activation, maintenance, and post-buy recaps.
• Manage the agency of record for planning, execution, and optimization of both brand and direct response campaigns.
• Track, monitor, test, and optimize campaigns against key performance metrics.
• Optimize and manage budget across DSPs to ensure positive return on marketing spend.
• Partner with analytics team to maintain an incrementality-focused testing roadmap with continuous A/B and other experiments.
• Use MMM (Marketing Mix Modeling), audience insights, viewership trends, and competitive intel to develop go-to-market strategies.
• Monitor subscriber acquisition performance and provide strategic insights and recommendations.
• Deliver comprehensive post-campaign analyses and share results with internal and external stakeholders.
• Collaborate on creative and landing page testing to ensure an optimal user experience.
• Work cross-functionally with campaign managers, creatives, channel leads, ad ops, product, and analytics teams to successfully execute campaigns.

Basic Qualifications:

• 6+ years of digital planning experience with a strong focus on Programmatic and YouTube .
• Expertise with major DSPs: DV360 , The Trade Desk , Yahoo , and Google Ads .
• Proven success running brand and performance/direct-response campaigns.
• In-depth understanding of acquisition strategy , ideally within DTC or subscription-based businesses.
• Strong experience with data-driven testing and strategies (A/B testing, Brand Lift Studies, Ghost Bidding, Geo Experimentation).
• Excellent quantitative and data analysis skills.
• Hands-on experience with biddable media channels and in-platform planning .
• Familiarity with campaign tracking , mobile/digital attribution , and tag management .
• Ability to translate data into clear, actionable insights for diverse audiences.
• Knowledge of digital marketing creative best practices .
• Effective communication and presentation skills.
• Ability to manage multiple projects in a dynamic environment.
• Flexible, proactive, and a collaborative team player.

Preferred Qualifications:

• Experience in the entertainment industry .
• Previous agency experience .

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