Marketing Analyst Job at EXL, Chicago, IL

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  • EXL
  • Chicago, IL

Job Description

Overview:

We are seeking a skilled and dynamic Marketing Analytics Consultant with over 4 years of experience in data analytics and marketing. The ideal candidate will bring a strong technical skillset in SQL, Python, and statistical analysis, alongside deep knowledge of marketing analytics frameworks and consumer behavior analysis. You will play a pivotal role in analyzing customer journeys across digital platforms and providing actionable insights to optimize marketing strategies. This position requires a strong ability to support executive-level decision-making and assist in the preparation and presentation of strategic reports.

Responsibilities:

  • Conduct in-depth analysis on customer behavior, including customer segmentation and clickstream data analysis from digital assets (mobile app, website, etc.).
  • Perform statistical analysis to uncover insights, trends, and patterns in marketing data that will inform decision-making.
  • Design and implement A/B testing and experiments to evaluate marketing initiatives and optimize customer acquisition, retention, and engagement strategies.
  • Leverage marketing analytics frameworks such as customer segmentation, and attribution analysis to provide strategic insights.
  • Use SQL and Python for data extraction, cleaning, and analysis to provide actionable insights from various data sources.
  • Prepare and present detailed reports, dashboards, and insights to senior management and executives, distilling complex data into clear and actionable recommendations.
  • Assist in preparing executive-level presentations and help drive data-driven decision-making at the leadership level.
  • Continuously monitor and evaluate the performance of marketing campaigns, providing recommendations for optimization.

Qualifications:

  • 4+ years of experience in Analytics or Data Science. 2+ years of experience in Risk Analytics or Marketing preferred.
  • Past experience of working with SQL, SAS/Python and BI tool (e.g. Tableau). Advanced knowledge required
  • Ability to write and create decks and very good communication skills. Ability to present insights and recommendations in a concise manner
  • Past experience in problem solving roles, strategic initiatives etc.
  • Educational Background: Bachelors or MS in Engineering, Mathematics, Physics, Finance, Quantitative fields preferred

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