Job Description

Job Summary

Populus Financial Group is looking for a Social Media Specialist to join the Social Media team. This role will report to the Social Media Director and support content creation across the company’s owned social media channels, with an emphasis on short-form video and graphic design. The Social Media Specialist will primarily work on the card brand account within the Populus family of brands. They will help transform product features, blog posts, key messages, and content ideas into visually-engaging short-form videos, scroll-stopping graphics, and witty captions that reflect the brand’s voice and connect with social media audiences.

In addition to content creation, this role will assist with day-to-day community management on social media and app store channels, stay on top of social media trends, and track content performance and channel metrics.

This role requires an individual to be comfortable wearing multiple hats as a content creator, imaginative storyteller, strategic thinker, and community-builder.

Major Responsibilities

• Create short-form videos for social media channels by concepting, filming, editing, and optimizing for engagement.
• Design high-quality graphics and creative visuals using tools like Adobe Creative Suite and Canva.
• Monitor social trends and identify content opportunities that align with the brand and its audience.
• Develop platform-specific content (Reels, Stories, carousels, static posts) for Facebook, Instagram, X, and YouTube.
• Write compelling, engaging captions for social media posts.
• Plan, schedule, and manage the social content calendar for consistent posting.
• Ensure online customer feedback and inquiries are addressed timely; partner closely with customer support as necessary.
• Craft online review and social media responses based on brand needs, campaign initiatives, and Legal & Compliance guidelines.
• Route materials to necessary internal teams for approval before publishing, and adjust content and copy based on feedback.
• Track and report on content performance, engagement, and audience growth.
• Work alongside internal teams and external agency members on various initiatives and campaigns.
• Use insights and analytics to guide creative decisions and platform strategies.

Key Competencies

• Self-starter, passionate about social media and content creation.
• Excellent written and verbal communication skills, with an eye for detail, accuracy, and storytelling.
• Strong short-form video editing abilities and an imaginative, creative mindset.
• Strong written and verbal communication skills, with the ability to take on different brand tones and styles.
• Strong attention to detail.
• Ability to work in a fast-paced environment with ease.
• Positive, can-do attitude and comfortable working across teams, including with external agencies.
• Strong multi-tasking ability and able to manage competing priorities and deliverables.
• Excellent project management skills.

Interactions

Direct Report Title

Number

• N/A

Indirect Report Title

Number

• N/A

Other Internal/External Interactions

• N/A

Minimum Qualifications

• Bachelor’s degree in Marketing, Journalism, Communication, or a related field of study preferred.
• 0-3 years of experience creating social media content as part of a marketing or communications team preferred.
• Experience concepting, capturing, and editing high-quality photos and videos required, with a preference for work done on behalf of a brand.
• Community management experience on platforms such as Facebook, X, Instagram, LinkedIn, Google Play, and App Store is preferred.
• In-depth knowledge of and passion for overseeing online community platforms and best practices, required.
• Knowledgeable of current and emerging social media content and community management trends required.
• Proficient in Adobe Creative Suite tools like Photoshop and Premiere, and Canva preferred.
• Graphic design experience required, including how to create content based on a brand’s style guidelines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major responsibilities.

While performing the duties of this job, the employee is regularly required to sit, stand or walk; use hands to finger, handle, or feel; reach with hands and arms; stoop or bend; and talk or hear. The employee must occasionally lift and/or move up to 50 lbs. Must have appropriate vision to see up close, and at a distance with ability to adjust vision and focus.

Position Type/Expected Hours of Work

This is a full-time position, days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. CT. This position might require after hours and weekend work.

Travel

N/A

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in some work environments can be moderate.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted, as a comprehensive inventory of all duties, responsibilities, qualifications required of employees assigned to this job.

EEO Statement

Populus Financial Group is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. In compliance with applicable law, Populus Financial Group does not discriminate against any applicant or employee on the basis of race, color, religion, creed, sex, sexual orientation, gender (including gender nonconformity and status as a transgender or transsexual individual), national origin or ancestry, ethnicity, age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, pregnancy status, or any other protected classification. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotions, discipline, compensation, benefits, and termination of employment.

Job Tags

Similar Jobs