Senior Email Marketing Specialist
HD Supply is looking for a Senior Email Marketing Specialist who will be responsible for monitoring campaign statuses, performing QA on email campaigns (review copy, follow checklist, review Email on Acid results), managing approvals process, and scheduling deployments using Salesforce Marketing Cloud Engagement. A Senior Email Marketing Specialist will have experience with HTML/CSS as well as experience building and maintaining Automations and Journeys. The ideal candidate will have team experience, a minimum of 4+ years of explicit campaign management experience and/or development experience in Salesforce Marketing Cloud Engagement. Candidates with AMPscript, Server-side JavaScript and/or SQL development experience are preferred.
Responsibilities
• Understand Marketing Cloud Engagement and industry best practices related to email development and deployment
• Proficiency in implementing email programs within Marketing Cloud Engagement tool limitations • Identify bugs/issues in HTML emails, resolving issues where possible and reassigning issues when additional review is required
• Build/update/maintain AMPscript/SSJS within dynamic campaigns
• Build/maintain Marketing Cloud Engagement Automations and Journeys
• Knowledge of data management using Data Extensions and SQL strongly preferred
• Partner with various internal teams to implement and refine email marketing campaigns/programs
• Provide level of effort estimates and assist with prioritization of tasks
• Represent the Email team as a subject matter expert on email marketing, email development, and Marketing Cloud Engagement capabilities
• Work with other team members to implement/execute best practices and department processes
• Comfortably handle change requests and provide quick and efficient solutions
• Proactively provide ideas and solutions towards the improvement of the process and the business • Help assess risk and impact on the existing systems that may arise due to any requirement or functional change
Requirements
• Bachelor’s degree or higher in Computer Science or an equivalent amount of relevant experience including design, development and testing
• 4+ years of hands-on, email campaign management experience
• Ability to communicate clearly and display a high level of professionalism, including the ability to work with cross-functional teams
• Solid written and verbal communication skills
• Ability to learn new technologies quickly and create improved efficiency
• Ability to work independently at times on multiple tasks while remaining organized
• Marketing Cloud Engagement certifications preferred, but not required
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