Job Description

Position Overview:

Rumsey Hall School seeks a dynamic, highly motivated, and creative Assistant Director of Marketing and Communications to join our team. Reporting to the Director of Marketing and Communications, the Assistant Director will be responsible for crafting compelling content, managing digital platforms, and developing innovative strategies to enhance the school’s visibility and strengthen its brand. The ideal candidate will be a skilled communicator and creative professional with expertise in social media engagement, content creation, website management, and visual storytelling. This role requires a proactive self-starter, detail-oriented individual who can balance multiple priorities, and thrives in a collaborative environment.

Key Responsibilities:

Storytelling and Content Creation:

• Identify, conceptualize, and bring to life stories that highlight the breadth of the Rumsey Hall experience.
• Create, write, and edit engaging content for weekly news stories, web pages, social media, email communications, and targeted campaigns.
• Capture, produce, and curate high-quality photos and videos of campus life, events, and student activities.

Social Media Management:

• Develop and execute innovative, mission-aligned social media strategies across platforms.
• Create, curate, and manage content that maintains a consistent voice and aesthetic.

Design and Visual Content:

• Design visually compelling materials for print and digital platforms using Adobe Creative Suite or Canva.
• Maintain and organize the school’s digital media library for easy access and use.

Website and Email Marketing:

• Serve as a primary content manager for the school’s website, ensuring updates are timely, accurate, and on-brand.
• Collaborate on the development and implementation of email marketing campaigns, including segmentation and analytics tracking.

Campus Engagement:

• Attend school events (including some evenings and weekends) to document and promote Rumsey Hall’s vibrant community and be actively involved in campus life to authentically capture and share the Rumsey Hall experience.
• Collaborate closely with the Admissions, Advancement, and School Leadership teams, as well as other key stakeholders, to ensure alignment of messaging and to support strategic initiatives that advance the school’s mission and goals.

Project Management:

• Develop and maintain content calendars to manage communication deliverables.
• Ensure the timely execution of projects by coordinating with internal teams and external vendors.
• Anticipate needs and take initiative to complete tasks independently.

Data and Performance Analysis:

• Monitor analytics for social media, website, and email campaigns, providing insights and recommendations for improvement.
• Track market trends and campaign performance to inform strategies.

Budget and Planning:

• Assist with departmental budget management, including credit card reconciliation, vendor invoicing, and tracking receipts and project budgets.
• Assist the Director with planning and executing the school’s integrated marketing plan.

Qualifications:

• Bachelor’s degree in communications, marketing, fine arts, multimedia/graphic design, or a related field.
• Minimum of 2 years of experience in a similar role preferred, ideally in an educational or nonprofit setting.
• Proficiency in social media platforms and analytics tools.
• Expertise in graphic design and content creation tools (Adobe Creative Suite, Canva).
• Strong photography and video production skills.
• Proficient in website management platforms.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• A proactive, energetic, and creative approach to work.
• Strategic thinker with a keen eye for detail and design.
• Strong storytelling skills to connect with diverse audiences.
• Excellent written and verbal communication skills.
• Highly collaborative yet capable of working independently.
• Positive attitude and enthusiasm for being part of the Rumsey Hall community.

Compensation:

Salary range: $42,000-$69,000 - commensurate with experience. This position includes some evening and weekend responsibilities.

How to Apply:

Interested candidates should submit a resume, cover letter, and a portfolio showcasing relevant work (social media campaigns, graphic design samples, photography, and/or video projects) to Rachel Szala, Director of Marketing and Communications, rszala@rumseyhall.org.

Rumsey Hall School maintains a strict policy of nondiscrimination in regard to employment. All aspects of employment at Rumsey Hall School are governed on the basis of competence, merit, and qualifications, and will not be influenced in any manner by race, color, religion, sex, age, national origin, ancestry, veteran’s status, disability, or any other classes referred in applicable state and federal laws. 

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